NYC Labs

House Party Corporate Website

NYC Labs just completed and launched another project for House Party,Inc. This site was created as an informational resource for potential investors and clients who are interested in the House Party concept. It features an easily updatable, xml driven news box, a unique flash navigation, and a robust registration page that populates a mySQL database, and based on fields entered, generates an auto-respond HTML enriched email with a custom design theme matching that of the site.

For the splash page, NYC Labs created custom icons representing the five steps to creating a successful House Party.

(launch site)

This is a sample of an interior content page. In the left column there is a link to the theme animation NYC Labs developed for all video material generated by House Party, Inc. and below that is the xml news box.

(launch site)

Nickelodeon :30 Promo

For this Nickelodeon promo, the Labs created a 3D version of the UPICK Live's Prize Wall (part of the shows set design) and then composited the video footage of Jennifer Love Hewitt and Breckin Meyer into the scene.

Tribeca Film Festival 2004 Trailer/Promo

For the 2004 Tribeca Film Festival the Labs created :15 and :30 trailers that were broacast on regional television networks as well as on the big screen, in Loewe's Theaters throughout the city.

Given only the Logo and the audio track, we created a simple elegant piece that the Tribeca Film Festival orgainization was very pleased with, as was ad agency Margeotes, Fertitta & Partners, who contracted NYC LABS to create the piece.

The piece was created with Adobe Illustrator and Adobe After Effects.

House Party Website Design

Go to the live site.

House Three Inc. tapped NYC LABS principal Tom Daly to design a robust interactive site which serves as a viral marketing hub for a new Nickelodeon animated series.

Based on the HOUSE PARTY logo, NYC LABS created an animation to be used as an introduction to the website, as well as the intro for the DVD containing the Nickelodeon shows.

The invite that was sent via HTML email newsletter to the 1,600 host families across the U.S.

The Labs created a character to serve as the HOUSE PARTY mascot. HOUSE PARTY Harry was used in strategic places on the both the website and the DVD to guide the young hosts and their parents through the process of setting up their HOUSE PARTY.

The DVD packaging designed by NYC LABS.

Here is the scrapbook designed to gather all the media uploaded for each host. It was designed to mimic a real life scrapbook that calls in dynamically photos and video.

As a final parting gift to all HOUSE PARTY hosts, we devised a concept for a party favor with which each host was able to add their photo into one of five scenes from the featured Nickelodeon cartoon––a lot of fun for the hosts.

DIGIZAAR Animated Flash Tutorial

For Boston based digital media marketplace Digizaar, NYC LABS first designed a character based on their logo. After that, the Labs then produced a five minute interactive tutorial walking site visitors through the process of setting up a Digizaar account and selling their digital content. Along with the Zaar character, the Labs created a co-host for the piece.

Check out the final piece here.

The last frame of the Flash piece resolves on an interactive menu, which is a close-up view of the Digizaar vending machine metaphor. Each of the buttons on the keypad take the site visitor to a specific place on the Digizaar.com website.

L.E.D. Artist Website

The Labs created a site for innovative installation artist Teddy Lo who has made a name for himself creating mind-blowing works of art with Light Emitting Diode technology. The entire site is Flash based and dynamically driven.

www.ledartist.com

Current and past exhibitions are viewable in the Exhibitions Section.

We created a unique xml driven mp3 player for the site which features the musical pieces accompanying each installation piece.

Sol Sirens: Surf Documentary

NYC LABS designed a logo, then animated it for the opening sequence of the film, compositing it with footage of surfers running into the water. Surfers were rotoscoped to create the effect of the scene turning into graphic fields of color.