House Party Website Design

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House Three Inc. tapped NYC LABS principal Tom Daly to design a robust interactive site which serves as a viral marketing hub for a new Nickelodeon animated series.

Based on the HOUSE PARTY logo, NYC LABS created an animation to be used as an introduction to the website, as well as the intro for the DVD containing the Nickelodeon shows.

The invite that was sent via HTML email newsletter to the 1,600 host families across the U.S.

The Labs created a character to serve as the HOUSE PARTY mascot. HOUSE PARTY Harry was used in strategic places on the both the website and the DVD to guide the young hosts and their parents through the process of setting up their HOUSE PARTY.

The DVD packaging designed by NYC LABS.

Here is the scrapbook designed to gather all the media uploaded for each host. It was designed to mimic a real life scrapbook that calls in dynamically photos and video.

As a final parting gift to all HOUSE PARTY hosts, we devised a concept for a party favor with which each host was able to add their photo into one of five scenes from the featured Nickelodeon cartoon––a lot of fun for the hosts.

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