DIGIZAAR Animated Flash Tutorial

For Boston based digital media marketplace Digizaar, NYC LABS first designed a character based on their logo. After that, the Labs then produced a five minute interactive tutorial walking site visitors through the process of setting up a Digizaar account and selling their digital content. Along with the Zaar character, the Labs created a co-host for the piece.


Check out the final piece here.











The last frame of the Flash piece resolves on an interactive menu, which is a close-up view of the Digizaar vending machine metaphor. Each of the buttons on the keypad take the site visitor to a specific place on the Digizaar.com website.